Hapag-Lloyd's terminal and infrastructure division will adopt a new brand name - Hanseatic Global Terminals - w.e.f. July 1, 2024 to reflect its growth ambitions and deep-rooted maritime tradition.
Hanseatic Global Terminals is based in Rotterdam and commenced operations in June 2023 as a fully-owned but independent standalone business unit, says an official release. "Inspired by the Hanseatic League, a historic association of seafaring merchants in Northern Europe, the brand name emphasises the company’s commitment to quality and expansive terminal operations. With the strategic rebranding, Hanseatic Global Terminals aims to increase operational efficiency and promote sustainable growth that will benefit customers and partners worldwide."
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